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https://www.youtube.com/embed/8Tj4UHTHRxw?rel=0&hd=1
05/05/2014

Content
CNN's Crossfire returns to the air with a one-of-a-kind video chat debate powered by Shindig. Super fans and TV personalities alike embrace the innovative format to join the discussion via video chat and make their opinions known.
Objective
After returning to air, CNN's Crossfire wanted to give fans a chance to jump into the debate via video chat.
Strategy
Hosts S.E. Cupp and Van Jones hosted a virtual debate, where any audience member could ask their question live via webcams and let the debate ensue.
Results
Over 100 fans participated in an exciting, highly engaging, spirited Q&A that saw the hosts answer question ranging from, "What's your favorite TV show to binge watch?" to "Do you think America is still the greatest superpower?" Twitter ignited with buzz while journalists from MediaBistro and BuzzFeed covered Shindig's innovative use of technology.