05/05/2014

Objective
After returning to air, CNN's Crossfire wanted to give fans a chance to jump into the debate via video chat.
Strategy
Hosts S.E. Cupp and Van Jones hosted a virtual debate, where any audience member could ask their question live via webcams and let the debate ensue.
Results
Over 100 fans participated in an exciting, highly engaging, spirited Q&A that saw the hosts answer question ranging from, "What's your favorite TV show to binge watch?" to "Do you think America is still the greatest superpower?" Twitter ignited with buzz while journalists from MediaBistro and BuzzFeed covered Shindig's innovative use of technology.