11/03/2014

Objective
Carla Harris, Vice Chairman at Morgan Stanley and author of "Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career", hosted an intimate conversation on seizing the moments that often lead to career breakthroughs.
Strategy
To generate buzz and excitement for the upcoming 2015 Essence Festival by hosting regular live and interactive video events.
Results
Nearly 100 participants showed up as Carla spent an hour on the Shindig platform, dispensing both general and personal career advice. Carla also answered questions from the audience and shared her famous career "pearls of wisdom".