Shindig — Inside Higher Ed & OLC Interactive Interviews
12/01/2017

Objective
OLC and Inside Higher Ed wanted to engage their readers and members who were unable to attend the OLC Accelerate conference, as well as attendees who wanted to tune in, and share insights from the conference's speakers.
Strategy
Inside Higher Ed and OLC promoted these interactive interviews on their social media channels, newsletters, and content feeds. The thought leaders who were interviewed also promoted the event on social media leading up to the event.
Results
Hundreds of people RSVP'd and attended the interviews over the course of two days, with deep conversation and interaction surrounding digital learning in the past, present, and future.