12/03/2014

Objective
Skylight Books in Los Angeles, CA welcomed Joseph Gordon-Levitt and members of the hitRECord.org team for a special event to celebrate the DVD release of "HitRECord on TV: Season One". Thanks to Shindig, fans unable to attend in-person were offered the opportunity to view a live broadcast and participate in an interactive Q&A session with Joseph and hitRECord.org.
Strategy
The hybrid nature of this event offered fans unable to attend the chance to participate from home. Joseph Gordon-Levitt tweeted out multiple RSVP links for the online event to his nearly-3.5 million followers to ensure that fans did not miss out on this amazing opportunity.
Results
Nearly 350 fans took part in the online event. Even though the in-store event sold out hours before kickoff, fans at Skylight Books were invited to an overflow room to view a live broadcast thanks to Shindig. This was another successful example of a hybrid event that allowed online fans to enjoy the live experience.