12/08/2014

Objective
LeanIn.org offered participants an opportunity to join the conversation with Michael Balaoing, founder of Candlelion LLC and senior coach at Own the Room, to learn the power of storytelling as well as tips for building audience involvement.
Strategy
LeanIn.org leveraged its vast network to create buzz and send out invites for the event.
Results
Nearly 300 participants logged in for this informative talk. Moderator Alia Whitney-Johnson engaged in a discussion with Michael about tips and tricks for public speaking. Topics ranged from body language, how to deal with pre-presentation nerves and how to engage an audience. Towards the end of the event, Michael answered questions from the audience.