05/21/2014

Objective
An official partner of BookExpo America (BEA), Shindig powered 50 live video chat author talks for an online program called Live Author Chats from the floor at BEA.
Strategy
Live Author Chats from the floor at BEA video content was featured on the BookExpoAmerica.com homepage and in official publicity and marketing leading up to, during and after the conference.
Results
Utilizing Shindig's patented video chat technology and featuring panelists Dick Cavett and Pat O'Brien, nearly 500 participants enjoyed an interactive Q&A live from BEA 2014.