04/02/2014

Objective
Bring 300+ college campus leaders of LeanIn.org together from around the nation for weekly online meetings.
Strategy
Sheryl Sandberg, founder of LeanIn.org and COO of Facebook, used Shindig to convene and engage with journalists and members of the organization spread across the country.
Results
Shindig provided Sheryl and her guests with a unique and valuable opportunity to interact, engage and discuss face to face via online chat. Along with scheduling regular weekly meetings, Sheryl was able to connect personally with individuals of the Lean In community, and address her campus leaders in an inspirational special 45-minute video chat Q&A from her office.