02/09/2016

Objective
Host Adam Ragusea and special guest Michael May, senior producer with NPR’s Story Lab, hosted an interactive, virtual celebration of The Pub's one-year anniversary. Participants were given the opportunity to pitch Michael their craziest idea for a new program and get his feedback.
Strategy
The Pub began advertising this special online event at the end of each podcast weeks in advance, also sharing the link with its social media following. The event was scheduled for 1pm ET so that fans could "spend their lunch break with The Pub."
Results
Over 50 fans of The Pub attended this special anniversary celebration. After a 30-minute chat with Michael May, Adam took text questions from the audience via the Ask Question feature. For the final 15 minutes, Adam allowed fans to take the stage and pitch directly to Michael via video chat.