#PTchat and the Institute for Educational Leadership sought to add synchronous video discussion environment to the weekly #PTchat Twitter chat event to fully leverage an in-person gathering of the participants.
#PTchat organizers tweeted RSVP links out to their followers in the hours leading up to the event, promoting a new level of interactivity for their weekly Twitter chat.
For the first time, the #PTchat event featured a live interactive video discussion. Attendance grew fourfold over the course of the hourlong event based on the virality of tweets emanating from users watching via Shindig and taking advantage of Shindig's Twitter integration. Online participants were able to ask the in-room #PTchat team questions via video in real-time using Shindig's hybrid event model. Using Twitter Widgets, participants were able to view live streaming #PTchat tweets from within the Shindig platform.