NYT’s “The Post-Text Future”: Are Video Chat Events The Answer?

Friday NYT’s Welcome to the Post-Text Future article describes the new media reality.

Surviving may depend on right-sizing expense associated with video production while also engaging an audience in a new exciting way.

TALK RADIO came of age when radio found itself with timeslots with impossibly low CPMs.

REALITY TV was born when cable found itself unable to sustain the production cost of quality of scripted programing.

Both formats were soon recognized as also being compelling new modes of entertainment, equally popular with audiences as the more expensive productions that were previous gold standards. These new formats uncovered audiences unending and previously untapped desire to be part of the show.

Shindig video chat events; (interactive newsmaker interviews, weeks in review, Q&As, town halls, and forums) derive their appeal from the same dynamics. Audience’s desire for meaningful engagement; Advertisers desire for demonstrable evidence of such.

In an age where people (advertisers and audiences both) prize authenticity above all else, nothing can feel more authentic than the unscripted dialogues between personalities and their public that Shindig uniquely enables.

And no format has the potential for timeliness, relevance, or cost-effectiveness than live online events: able to be convened with a tweet; produced almost instantly in the cloud; and with hosts, guests, and participants all on devices from wherever they happen to be.

If your organization is ready to explore the future online video chat events holds we hope you will reach out.

Get in touch with the Shindig Team.

How Publishers Can Thrive Under Facebook’s New Algorithm

Live interactive online events around news content maybe THE answer to Facebook’s plan to de-prioritize branded content in favor of friends and family and Shindig is the only platform where you can create large-scale online events that are just as interactive and memorable as real life.

According to Facebook there are three ways to ensure your content makes the cut with this new algorithm:

1) Be authentic
2) Create meaningful interactions, like long, thoughtful comments
3) Engage the friends and family network.

Here’s how Shindig’s unique technology delivers on all three and more.

Your brand creates a stimulating conversation around a topic that is relevant to you and your audience and invites 1,000 fans to join the conversation LIVE on your custom URL (you can involve sponsors, if you like). During your real-time video chat, you welcome audience members up on your virtual stage to ask your journalists and/or newsmakers their own questions. Lastly, you gain maximum exposure by simulcasting your event on Facebook’s choice feature, Facebook Live receiving six times the interactions of non-Live videos.

What’s more authentic than a lively forum of engagement that liberates your audience with face-to face-interactions at internet scale? Image the number of long comments generated by such real-time conversations! Think of the potential reach when influencers and audience members share the event on their personal Facebook pages with an exuberant “watch me in this clip!”.

Creating a world where your audience expects the most exciting, most interactive content directly from you is now more accessible than ever. Shindig requires no download, no install, is totally mobile, and is remarkably easy to use, brand, and promote. It comes equipped with monetizing capabilities and customizable backgrounds and widgets perfect for sponsorship, branding, and in context e-commerce.

Check out some recent events hosted by big names on Shindig: MIT Technology Review, Turner Classic Movies & BSU, and the NYC Deputy Mayor’s Office.

Ready to host your own Shindig? Get in touch with the Shindig Team.