Shindig — Dame Dash Launches “Culture Vultures” Online Interactive Master Class
09/14/2018

Objective
Damon Dash and Kenyatta Griggs, authors of the acclaimed book "Culture Vultures" - an inside look at the creative and business genius behind some of America's greatest talents and fashion lines recently launched an exclusive online interactive Master Class series to continue teaching people how to monetize their brand without compromise and contribute to their culture the right way.
Strategy
Damon Dash and Kenyatta host the Shindig Master Class every Wednesday at 8:00 PM ET taking live questions from online participants and responding candidly based on their personal experiences. The live conversations flow naturally and are guided by the participants asking questions spanning from first steps to successfully marketing your own business to advice on balancing family and work. During the live video chat, Damon and Kenyatta also show sneak peeks of new products from the Poppington clothing line, promote Dame Dash's new streaming network, and further books sales using hot-button widgets embedded into the Shindig event.
Results
Dash calls Shindig an “innovative and millennial way to spread information while at the same time monetizing it.” The events offer the two hip-hop moguls a unique way to promote their brands and products while personally connecting, motivating, and empowering their admirers. Participants from all over the world are lining up for the weekly informative conversations to receive one-on-one guidance and share their stories of success using the Culture Vulture principles.