11/03/2020

Content

Unable to host their annual Summit on The Rise of Global Health Diplomacy in person, Meridian International convened diplomats, dignitaries and ambassadors on Shindig to enable a networking reception for their many high profile attendees. Guests were able to mingle and socialize, as well as hear from Meridian’s CEO and several benefactors. Participants were also treated to exclusive performances by several musicians.

Objective
Recreate the value of in-person socialization by enabling company’s elite guests and members of the diplomatic community to mingle naturally. Sharing exclusive content and allowing for remarks from several speakers was a must for this event.
Strategy
Open a Shindig where guests could mix and mingle, moving from one conversation to another as they would in person. After this social period, broadcast speakers and pre-recorded exclusive content for the benefit of all attendees. Following the opening remarks, encourage people to socialize again before ending the evening with another exclusive performance.
Results
By utilizing Shindig’s unique private chat features, Meridian enabled organic social interactions without losing the ability to showcase speakers and other important content. Various diplomats, dignitaries and ambassadors were able to network with one another, rekindling old connections and forming new ones.