06/20/2020

Content

When Covid causes doors to close on local in person beat battles, another opens on global beat battle events with legendary hip hop producers.

Objective
Replace canceled in person hip hop beat battles with something bigger and better
Strategy
Recruit platinum artist Mike Dean and Legendary Large Professor for beat battle and expand audience participation to aspiring young hip hop producers and beatmakers from around the globe.
Results
The event turns into a series of weekly DJ competitions with growing audiences of paying young producers who thrilled to have their best work go head to head with peers from across the globe and to garner feedback from legendary producers.