When Rihanna’s Savage X Fenty launched their first ever Pride collection, they turned to Shindig to bring all their fans together for a virtual celebration with a star-studded line-up including Taylor Bennett, Saucy Santana, CJ the Trainer, and Adore Delano to name drop a few! #Pride2021

Savage X needed a platform where they could bring together thousands of fans to celebrate Pride and create a branded experience for the launch of their new lingerie collection, while maintaining the highest production quality for the artists performing.

The team at Savage X secured top talent for this launch event, including Taylor Bennett, Saucy Santana, CJ the Trainer, and Adore Delano. They wanted to create a safe and intimate space where fans could engage with each other while enjoying the show. Shindig became a virtual club for this event, with multiple rooms for each artist to perform, including the Main Stage, Lounge, VIP Room, and the Virtual Lobby. Guests could seamlessly move between rooms to check out all the performances, and connect with each other in video chats.

The fan experience at this launch was unlike anything that could have been achieved on traditional video platforms. This truly felt like a once-in-a-lifetime experience with exclusive performances, branded spaces, and incredible energy.