“”
https://www.youtube.com/embed/u9VhrCRNm1A?rel=0&hd=1
12/13/2015

Content
YouTube stars Vinny and Luke Vaillancourt host a Christmas Special on Shindig to raise money for a charity fighting LGBT homelessness.
Objective
The YouTube channel V-Squared wanted to raise money for an LGBT charity using Shindig and their 90,000 subscribers
Strategy
Vinny and Luke posted a video on their channel annoucing the charity event. They followed the announcement up with additional tweets and videos spreading messages of goodwill for the holiday season.
Results
Using Shindig's payment system V-Squared sold over 200 $5 tickets by the time of the event. Audience members interacted with the stars live as they shared their favorite Christmas memories.