06/20/2020

Content

Yale 80 brings their missed in-person event online with  Q&A’s with Yale administrators, talks by prominent classmates, the Whiffs and multiple other live performances and plenty of unstructured socializing

Objective
Yale class of 80' wanted to generate excitement for an upcoming reunion and then respond to its cancellation.
Strategy
Host a series of virtual experiences with unique face-to-face interaction that preserves friendships formed 40 years ago. Then when Reunion canceled try and keep the good feeling going with bigger and better video chat engagements.
Results
An authentic experience involving 25% of the reunion class over a half dozen online get-togethers that included numerous musical performances including the Whiffenpoofs, talks with notable alumni authors, playing of games, Q&A’s with University leadership and multiple occasions for the classmates to reengage with one another and enjoy each other's company once again despite COVID-19