01/13/2021

Content

Looking for a platform to host a virtual holiday get together, YPO Gold turned to Shindig to enable a live mixology experience for their members.

Objective
YPO Gold wanted to create a unique, festive online gathering for its members to celebrate the holidays together in a fun and memorable way.
Strategy
Send out “cocktail kits” to members containing selected adult beverages, a double-sided stainless steel jigger, super fancy cocktail cherries, and mixing spoon, and other items. Convene the group on Shindig’s virtual event platform to mix cocktails together with a famed bartender and mixologist.
Results
The virtual gathering was a success for YPO Gold. Shindig’s unique technology enabled selected participants, up to three at once, to be spotlighted to the podium and interact directly with Todd. The guests could also mix and mingle freely using video chat, one to one or in small groups.